services
Logo
Concept Art
Digital illustrations
Menu Design
Attire Design
client
Sushisur (Fibonacci Group)
website
description
Sushisur is an Argentinian sushi company with four places across four cities. They are growing and becoming a very important and popular brand, so they needed to reflect this in their visual communication.
1
The first step is an exploration of the different concepts. This is a redesign so is very important to understand the essence of the logo.
2
This is a comparison of the evolution of the logo. The refresh was aiming to simplify and giving a more serious brand feel without losing playfulness and personality.
3
Once established the brad aspects we did the griding and optical correction for a good perception of balance.
4
Then we make a negative version of the brand for dark backgrounds.
5
Different possibilities of use to make the logo dynamic.
6
For the communication we choose a playful and warm type. To make the brand look friendly an accessible.
7
We did personalized illustrations for the menu and communications using a limited color pallet to reinforce the brand aesthetic.
8
And we applied it to the menu.
9
We did some suggested use for social media.
10
And the design for the staff clothing.
11
And then some extra design for shirts to sell as merchandising.
